Brandboy

  When the world is moving toward all things digital, businesses cannot remain immune to reality. The mature ones are looking at integrating SMAC (Social, Mobile, Analytics, and Cloud) technologies in their quest for achieving business transformation. Others are focusing on addressing discrete business issues by integrating singular digital technologies.   With  Digital Transformation Consultant , businesses are aiming at streamlining their workflow/processes. Enhancing productivity, reducing waste, responding quickly to customer feedback, and increasing ROI, among others. However, about 70% of digital business transformation initiatives do not succeed to meet their objectives. So, before understanding why such staggering figures are for failure, let us learn about digital transformation.   What is enterprise digital transformation?   It is about transforming all aspects of your business by integrating digital technologies to deliver value to the end customers....

  For many businesses, investing in an office fit-out is the best way to get the most out of the current workplace without the pain of moving somewhere else, as well as improving employee productivity and motivating them. Before signing for the office fit-out project, however, it is very crucial that you ponder on the following four questions to guarantee that you and your business is ready to accommodate this change. Question #1: What’s your budget allocation for it? This is one of the most important things to clear before jumping to the fit-out services, as it will prevent you from spending thousands of dollars. Having a rough budget in mind will also help you in determining what is under the umbrella of “affordable”, allowing you to make the right choices or compromises – do you want that designer wallpaper you can’t obsess about with or opt for the new computers that will boost productivity? You need to understand resources are limited, and an office fit-out budget will certain...

  If you're using digital signage for the first time, struggling to understand whether it meets the criteria of the communication landscape, here are a few principles that will help you put digital signage into context - whether you're thinking about using it to greet visitors in your company's lobby or compel customers to make a purchase.   Dynamic messaging: Digital signage changes dull, static signs into a dynamic mix of video, graphics, text, and animation that can reach and influence viewers in ways. More similar to video content than a printed placard.   Prompt & Effective: Unlike signs that have to be changed and reprinted for the new content, digital signage text and graphics can be edited in a while to catch the exact messaging that's needed to advertise at that moment.   Boost the impact of marketing: Perhaps the biggest drawback with old signage is static design, it only shows one thing, so it quickly loses its impact. This drawback is nicely bridged b...

  In every company there comes the day when the shine and uniqueness of the brand have given its share and it’s not creating impact anymore. Even industry giants brainstorm to promote rebranding: Pepsi has rebranded 11 times, Apple has done it three, and Starbucks, four. No doubt, they have done it for good. These 5 reasons might give you the reason to do the same:   Key Management People Changed. Brands are commonly linked with the vision of top managerial people, particularly in a privately held organization, it becomes the responsibility of the founder. When the company gets new leaders, from one generation to another or to an outside owner, a new identity is an important way to showcase new values and reforms. To get this process started you should get in touch with the rebrand strategy consultant for a foolproof plan.   The Brand Needs a Makeover. It’s challenging to stay unique and relevant in the ever-changing world. Even the biggest companies made signific...

  “Fit-out” refers to the process of making the workplace more efficient and improved. As a common practice, when formulating the Construction And Fit Out Solutions , the main goal should be getting the most out of the workplace and the staff who use it, along with a number of other benefits.   Having the right office fit-out is a facet of business that gets underrated, but can make all the difference. When you have a space that speaks for your objectives and vision it becomes hard to eat, sleep, and sit on it. An office that motivates you to work is a great way to leverage company performance. If you are confusing office fit-out services with renovation, then you need to read the next paragraph.   Fit Out vs. Renovation: What’s the Difference? People normally confuse renovation with commercial office fit-outs , and most times, the two are used in place of each other. They are similar but have different procedures and purposes. To easily understand the difference, ...